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The Changing Face Of NEWS; The Who, Why & What

It's no secret that the Indian media landscape has undergone a radical change over the last decade. Technology has been the biggest disrupter, changing the ...

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Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race ...

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Bollywood Stars In Demand! The New Movers & Shakers

The award season is in full swing and its raining trophies on Bollywood stars who managed to make their mark. Unlike before, there are quite ...

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To Vote Or Not To Vote? Understanding The Indian Voter

It's that time of the year when the political buzz is at its peak and all eyes are focussed on those crucial voting weeks. Election ...

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Priyanka Impresses North The Most; West India Least Moved

The run-up to the 2019 elections suddenly got more exciting in January this year. After years of speculation, Priyanka Gandhi finally threw herself in the ...

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Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television ...

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It’s The Final IPL Countdown – What’s The Josh Like?

It's Big, Bold and Bursting with excitement. The Indian Premier League is almost here and all eyes are on the tournament that has come to ...

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Big Thumbs-up For Priyanka Gandhi As She Starts Her Political Journey

She is smart, charismatic and politically aware. She is also the scion of India's most powerful dynasty. Priyanka Gandhi, Congress' ultimate weapon has finally emerged ...

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Shop Till You Drop! Indians Love Their Online Carts

It's a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a ...

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No Kidding! Cartoons Have Become A Serious Part Of Our Lives

Jungle Jungle baat chali hai, pata chala hai... remember the tune? Growing up in the 90's, it was almost the soundtrack of one's childhood. Cartoons ...

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Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The ...

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From Macho To Nice – Grooming Is Taking Over Our Desi Boys

Gone are the days of the once sacred 'rough and tough' adage. Today, men not just aspire to look good but FEEL good too. From ...

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