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The Changing Face Of NEWS; The Who, Why & What

It's no secret that the Indian media landscape has undergone a radical change over the last decade. Technology has been the biggest disrupter, changing the way Indians view and consume News, particularly the Millenials. We ...

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Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race today. Machines included. Remember the 'Hamara Bajaj' advertisement from the ...

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Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television but also our homes. The influence of cartoons on kids is ...

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Shop Till You Drop! Indians Love Their Online Carts

It's a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a button. With endless options and deals on offer, the online ...

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Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The constant buzz of notifications, updates, feeds and pings have all ...

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It’s a ‘Beautiful’ life – India’s growing love for cosmetics

It's the world of the bold and the beautiful or so we are made to believe. Flawless men and women entice us everywhere - be it TV, magazines or social media. Living in the world ...

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