Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television but also our homes. The influence of cartoons on kids is simply tremendous, one that is fast influencing their way of life. It is little wonder, then, that the market is brimming with cartoon based merchandise of all shapes and sizes. From toys to stationeries, fashion to ...

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Shop Till You Drop! Indians Love Their Online Carts

It's a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a button. With endless options and deals on offer, the online world is increasingly turning Indians into frequent shoppers. In just a decade, online shopping in India has gone from being virtually non-existent to becoming a multi-billion dollar industry...

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Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The constant buzz of notifications, updates, feeds and pings have all but enslaved us to this irresistible device. Ten years since it all began, the Indian smartphone market continues to expand despite the overcrowding...

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It’s a ‘Beautiful’ life – India’s growing love for cosmetics

It's the world of the bold and the beautiful or so we are made to believe. Flawless men and women entice us everywhere - be it TV, magazines or social media. Living in the world of Kardashians, Beckhams, Kapoors and Khans to name a few, looking beautiful has become the quickest way to being beautiful. The obsession over beauty is driving a boom in the global grooming industry and India is ...

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Driving Green Towards an Electric Future

In 2014 Elon Musk famously proclaimed, "We will not stop until every car on the road is electric". Little did he know that just a few years from then, his vision would be slowly turning into a reality. Today, electric cars have become the latest fad - one that is rapidly transforming the automobile industry. The eco-machines are literally painting the town green by pushing our everyday gas guzzlers off ...

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From cash to e-wallet; How Indians spend their money

Paytm hai kya? It's a question we are all too familiar with by now. Rewind a few years back and the idea of a mobile wallet was somewhat hard to accept, especially in a cash-loving country like ours. But as they say, the times, they are a changing. Within the last couple of years, India has emerged as a digital payment powerhouse. But this journey has been an unlikely one...

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Jet, Set, Go! How Indians Make-Their-Yatra happen

Indians are taking off like never before. Call it a better lifestyle or a busy one, we are increasingly leaving our nest and traveling wide and far in our quest. Travel nowadays is no longer about meticulous planning. Be it travel options or bookings, everything is available at a click of a button. Add to that the plethora of travel portals which have become the one stop solution for all ...

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The News Television debate – Dissecting the English rat race

It's literally Breaking News, everywhere and almost everytime!!! And it comes bundled the exact same way - flashy headlines, fiery graphics, loud guests and even louder anchors. Add to that the tag of being biased and compromised. News channels today are no longer seen as neutral bodies. Sides seem to have clearly been taken, not just by channels but also by the viewers...

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Television is not passe´- It’s a big bright world out there

If you thought the once beloved idiot box was fazing out, then think again. The television universe is getting jazzier by the day, expanding quickly even as we march deeper into the digital era. Surprised? Well, you should be. Turns out Indians are buying television sets as eagerly as they are buying the latest gadgets. With a steady rise in tv sales, over 800 million people in the country today ...

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