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The Changing Face Of NEWS; The Who, Why & What

It's no secret that the Indian media landscape has undergone a radical change over the last decade. Technology has been the biggest disrupter, changing the way Indians view and consume News, particularly the Millenials. We are living in the age of on-the-go content where information is not only available 24x 7 but is also personalized to our needs and likings. It's also the most action-packed time for the News industry. There ...

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Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race today. Machines included. Remember the 'Hamara Bajaj' advertisement from the 80's that managed to evoke a unique sense of pride in all of us? That's the marketing weapon most two-wheeler brands in the country have continued to use over the years, though their target audience ...

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Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television but also our homes. The influence of cartoons on kids is simply tremendous, one that is fast influencing their way of life. It is little wonder, then, that the market is brimming with cartoon based merchandise of all shapes and sizes. From toys to stationeries, fashion to ...

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Shop Till You Drop! Indians Love Their Online Carts

It's a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a button. With endless options and deals on offer, the online world is increasingly turning Indians into frequent shoppers. In just a decade, online shopping in India has gone from being virtually non-existent to becoming a multi-billion dollar industry...

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Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The constant buzz of notifications, updates, feeds and pings have all but enslaved us to this irresistible device. Ten years since it all began, the Indian smartphone market continues to expand despite the overcrowding...

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It’s a ‘Beautiful’ life – India’s growing love for cosmetics

It's the world of the bold and the beautiful or so we are made to believe. Flawless men and women entice us everywhere - be it TV, magazines or social media. Living in the world of Kardashians, Beckhams, Kapoors and Khans to name a few, looking beautiful has become the quickest way to being beautiful. The obsession over beauty is driving a boom in the global grooming industry and India is ...

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Driving Green Towards an Electric Future

In 2014 Elon Musk famously proclaimed, "We will not stop until every car on the road is electric". Little did he know that just a few years from then, his vision would be slowly turning into a reality. Today, electric cars have become the latest fad - one that is rapidly transforming the automobile industry. The eco-machines are literally painting the town green by pushing our everyday gas guzzlers off ...

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From cash to e-wallet; How Indians spend their money

Paytm hai kya? It's a question we are all too familiar with by now. Rewind a few years back and the idea of a mobile wallet was somewhat hard to accept, especially in a cash-loving country like ours. But as they say, the times, they are a changing. Within the last couple of years, India has emerged as a digital payment powerhouse. But this journey has been an unlikely one...

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Jet, Set, Go! How Indians Make-Their-Yatra happen

Indians are taking off like never before. Call it a better lifestyle or a busy one, we are increasingly leaving our nest and traveling wide and far in our quest. Travel nowadays is no longer about meticulous planning. Be it travel options or bookings, everything is available at a click of a button. Add to that the plethora of travel portals which have become the one stop solution for all ...

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