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Hollywood Megastars; Who’s Made It Big In India?

It's Hollywood shining in the land of Bollywood or so it seems. Marvel's Avengers- Endgame, released this month is glittering proof of that. The Robert Downey Jr-Chris Evans-Chris Hemsworth extravaganza has completely overwhelmed the Indian audiences, and in doing so has heralded a new era for such genres in India. Though Hollywood's record-breaking box-office numbers are definitely new to India, our good old fascination for Hollywood isn't. English movies, as they are ...

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The Superhero Mania- Who’s Making Waves In India?

We may be late but India seems to have finally hit the peak of superhero craze. What can then explain the runaway success of  Marvel's latest offering, Avengers- Endgame? By becoming the first Hollywood film in India to cross the Rs 400 cr mark, that too within weeks of its release, the movie has convincingly brought the superhero genre to the mainstream. Never before did the country witness such massive ...

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Green Mobility; Is India Ready for Electric Vehicles?

Move over internal combustion engines, the future now belongs to the electric ones. Electric vehicles once lauded simply as green alternatives are fast becoming mainstream today, threatening the very existence of petrol and diesel engines. The world is quickly adapting to electric vehicles with a host of countries, cities, and states working towards phasing out conventional vehicles in the next few years. So where does India, the world's fourth-largest automobile market, ...

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India’s Working Youth; Are They Saving Or Splurging?

They are the earners, spenders and the trendsetters, and also a jaw-dropping 440 million in numbers. Welcome to the world of millennials, the Gen 'Y' club born between the early 80's and the mid 90's.  Sandwiched between the prudent Gen X and the fearless Gen Z, millennials have evolved into a perfect blend of both, living a life that is both aspirational and inspirational. Fuelling the reality that is young India, ...

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The Changing Face Of NEWS; The Who, Why & What

It's no secret that the Indian media landscape has undergone a radical change over the last decade. Technology has been the biggest disrupter, changing the way Indians view and consume News, particularly the millennials. We are living in the age of on-the-go content where information is not only available 24x 7 but is also personalized to our needs and likings. It's also the most action-packed time for the News industry. There ...

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Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race today. Machines included. Remember the 'Hamara Bajaj' advertisement from the 80's that managed to evoke a unique sense of pride in all of us? That's the marketing weapon most two-wheeler brands in the country have continued to use over the years, though their target audience ...

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Bollywood Stars In Demand! The New Movers & Shakers

The award season is in full swing and its raining trophies on Bollywood stars who managed to make their mark. Unlike before, there are quite a few surprise entries and wins this time around, redefining the status quo that has long existed in the industry. 2018 saw some big budget movies perform miserably at the box office while many small budget movies made a killing, introducing us to talents that would otherwise be lost in the din. ...

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To Vote Or Not To Vote? Understanding The Indian Voter

It's that time of the year when the political buzz is at its peak and all eyes are focussed on those crucial voting weeks. Election 2019 is just a couple of weeks away and parties are busy in a last-ditch effort to impress the 900 million voters who will soon be deciding their fate. Making 2019 more interesting are the 84 million people, mostly youth, who will head to polls for ...

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Priyanka Impresses North The Most; West India Least Moved

The run-up to the 2019 elections suddenly got more exciting in January this year. After years of speculation, Priyanka Gandhi finally threw herself in the political ring. With looks and charisma matching her grandmother's, she came in with huge expectation - that of reviving the Grand Old Party. Priyanka's announcement as the Eastern UP in charge, however, came as no surprise, given her connection and familiarity with the region. Even before the ...

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Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television but also our homes. The influence of cartoons on kids is simply tremendous, one that is fast influencing their way of life. It is little wonder, then, that the market is brimming with cartoon based merchandise of all shapes and sizes. From toys to stationeries, fashion to ...

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