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The Changing Face Of NEWS; The Who, Why & What

It's no secret that the Indian media landscape has undergone a radical change over the last decade. Technology has been the biggest disrupter, changing the way Indians view and consume News, particularly the Millenials. We are living in the age of on-the-go content where information is not only available 24x 7 but is also personalized to our needs and likings. It's also the most action-packed time for the News industry. There ...

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Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race today. Machines included. Remember the 'Hamara Bajaj' advertisement from the 80's that managed to evoke a unique sense of pride in all of us? That's the marketing weapon most two-wheeler brands in the country have continued to use over the years, though their target audience ...

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Bollywood Stars In Demand! The New Movers & Shakers

The award season is in full swing and its raining trophies on Bollywood stars who managed to make their mark. Unlike before, there are quite a few surprise entries and wins this time around, redefining the status quo that has long existed in the industry. 2018 saw some big budget movies perform miserably at the box office while many small budget movies made a killing, introducing us to talents that would otherwise be lost in the din. ...

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To Vote Or Not To Vote? Understanding The Indian Voter

It's that time of the year when the political buzz is at its peak and all eyes are focussed on those crucial voting weeks. Election 2019 is just a couple of weeks away and parties are busy in a last-ditch effort to impress the 900 million voters who will soon be deciding their fate. Making 2019 more interesting are the 84 million people, mostly youth, who will head to polls for ...

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Priyanka Impresses North The Most; West India Least Moved

The run-up to the 2019 elections suddenly got more exciting in January this year. After years of speculation, Priyanka Gandhi finally threw herself in the political ring. With looks and charisma matching her grandmother's, she came in with huge expectation - that of reviving the Grand Old Party. Priyanka's announcement as the Eastern UP in charge, however, came as no surprise, given her connection and familiarity with the region. Even before the ...

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Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television but also our homes. The influence of cartoons on kids is simply tremendous, one that is fast influencing their way of life. It is little wonder, then, that the market is brimming with cartoon based merchandise of all shapes and sizes. From toys to stationeries, fashion to ...

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It’s The Final IPL Countdown – What’s The Josh Like?

It's Big, Bold and Bursting with excitement. The Indian Premier League is almost here and all eyes are on the tournament that has come to become the pinnacle of cricketing extravaganza in the world. The 12th edition of the IPL promises to bring its regular share of adrenaline-pumping action and edge-of-your-seat excitement. With the very best of old and new talent to root for, it's a dream tournament...

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Big Thumbs-up For Priyanka Gandhi As She Starts Her Political Journey

She is smart, charismatic and politically aware. She is also the scion of India's most powerful dynasty. Priyanka Gandhi, Congress' ultimate weapon has finally emerged into the spotlight, unleashing a wave of emotions ranging from sheer excitement to quiet nervousness. For someone who has always worked in the sidelines, Priyanka's political entry just weeks before the BIG 2019 elections is purely strategical. One that not only challenges the BJP at the center but ...

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Shop Till You Drop! Indians Love Their Online Carts

It's a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a button. With endless options and deals on offer, the online world is increasingly turning Indians into frequent shoppers. In just a decade, online shopping in India has gone from being virtually non-existent to becoming a multi-billion dollar industry...

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No Kidding! Cartoons Have Become A Serious Part Of Our Lives

Jungle Jungle baat chali hai, pata chala hai... remember the tune? Growing up in the 90's, it was almost the soundtrack of one's childhood. Cartoons back then were few and sparse yet they were an integral part of the growing up process. Be it Mowgli, Uncle Scrooge, Richie Rich, He-Man or Scooby Doo. A lot has changed since then, with countless characters and shows jamming our television sets at all ...

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