Catching Them Young – The Booming World Of Cartoon Merchandising

They are vibrant, full of fun and hugely adored by the little ones. Cartoon characters today are totally on a roll, not just on television but also our homes. The influence of cartoons on kids is simply tremendous, one that is fast influencing their way of life. It is little wonder, then, that the market is brimming with cartoon based merchandise of all shapes and sizes. From toys to stationeries, fashion to ...

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It’s The Final IPL Countdown – What’s The Josh Like?

It's Big, Bold and Bursting with excitement. The Indian Premier League is almost here and all eyes are on the tournament that has come to become the pinnacle of cricketing extravaganza in the world. The 12th edition of the IPL promises to bring its regular share of adrenaline-pumping action and edge-of-your-seat excitement. With the very best of old and new talent to root for, it's a dream tournament...

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Big Thumbs-up For Priyanka Gandhi As She Starts Her Political Journey

She is smart, charismatic and politically aware. She is also the scion of India's most powerful dynasty. Priyanka Gandhi, Congress' ultimate weapon has finally emerged into the spotlight, unleashing a wave of emotions ranging from sheer excitement to quiet nervousness. For someone who has always worked in the sidelines, Priyanka's political entry just weeks before the BIG 2019 elections is purely strategical. One that not only challenges the BJP at the center but ...

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Shop Till You Drop! Indians Love Their Online Carts

It's a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a button. With endless options and deals on offer, the online world is increasingly turning Indians into frequent shoppers. In just a decade, online shopping in India has gone from being virtually non-existent to becoming a multi-billion dollar industry...

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No Kidding! Cartoons Have Become A Serious Part Of Our Lives

Jungle Jungle baat chali hai, pata chala hai... remember the tune? Growing up in the 90's, it was almost the soundtrack of one's childhood. Cartoons back then were few and sparse yet they were an integral part of the growing up process. Be it Mowgli, Uncle Scrooge, Richie Rich, He-Man or Scooby Doo. A lot has changed since then, with countless characters and shows jamming our television sets at all ...

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Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The constant buzz of notifications, updates, feeds and pings have all but enslaved us to this irresistible device. Ten years since it all began, the Indian smartphone market continues to expand despite the overcrowding...

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From Macho To Nice – Grooming Is Taking Over Our Desi Boys

Gone are the days of the once sacred 'rough and tough' adage. Today, men not just aspire to look good but FEEL good too. From styling to coloring,  pedicures to facials they are doing it all, making grooming a big part of their lifestyle. And why not? With the likes of Pitt, Beckham and Gosling's on one side and Kohli, Akhtar and Khan's on the other, its inspiration unlimited for our ubersexual ...

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It’s a ‘Beautiful’ life – India’s growing love for cosmetics

It's the world of the bold and the beautiful or so we are made to believe. Flawless men and women entice us everywhere - be it TV, magazines or social media. Living in the world of Kardashians, Beckhams, Kapoors and Khans to name a few, looking beautiful has become the quickest way to being beautiful. The obsession over beauty is driving a boom in the global grooming industry and India is ...

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Streaming Now – The Great Indian Video War

Its the ultimate war to be the content czar. Video streaming today has become bigger than ever as entertainment takes on a brand new form. With over 30 frontline players already in the race, it's the second such invasion to rock the video space. Pay TV being the first. Video streaming platforms have redefined content as we know it, bringing endless entertainment and variety to our screens...

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