Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The constant buzz of notifications, updates, feeds and pings have all but enslaved us to this irresistible device. Ten years since it all began, the Indian smartphone market continues to expand despite the overcrowding...

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From Macho To Nice – Grooming Is Taking Over Our Desi Boys

Gone are the days of the once sacred 'rough and tough' adage. Today, men not just aspire to look good but FEEL good too. From styling to coloring,  pedicures to facials they are doing it all, making grooming a big part of their lifestyle. And why not? With the likes of Pitt, Beckham and Gosling's on one side and Kohli, Akhtar and Khan's on the other, its inspiration unlimited for our ubersexual ...

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It’s a ‘Beautiful’ life – India’s growing love for cosmetics

It's the world of the bold and the beautiful or so we are made to believe. Flawless men and women entice us everywhere - be it TV, magazines or social media. Living in the world of Kardashians, Beckhams, Kapoors and Khans to name a few, looking beautiful has become the quickest way to being beautiful. The obsession over beauty is driving a boom in the global grooming industry and India is ...

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Streaming Now – The Great Indian Video War

Its the ultimate war to be the content czar. Video streaming today has become bigger than ever as entertainment takes on a brand new form. With over 30 frontline players already in the race, it's the second such invasion to rock the video space. Pay TV being the first. Video streaming platforms have redefined content as we know it, bringing endless entertainment and variety to our screens...

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Just For The Kicks – India’s Growing Sneaker Rage

You make shoe contact before eye contact, goes a famous saying. This statement often used in the West is increasingly becoming a mantra for Indians as well, especially the millennials. Gone are the days of one size fits all. Sneakers today have undergone a huge makeover, attracting both attention and investment in equal measure. The athleisure trend has been a big reason for its rising popularity, pushing it beyond the ...

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Reel To Real Love – Bollywood’s Sizzling Couples

The dust over Virushka had not yet settled completely when Deepveer came knocking, sending us all into another tizzy. It's nearly impossible to miss the craze and euphoria surrounding celebrity weddings in our country. More so, if it turns out to be the Bollywood variety. Simply put, Indians are star-struck people. They love their superstars and the glitz, glamour and entertainment they bring along...

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What Happens In One Second – On The Internet & Off It

Even in our exceedingly busy lives, a minute may not seem much. Let alone a second. After all, what difference can one tiny second really make? But pit it against the world's 4 billion-plus internet users and even this minuscule time can take on a gigantic form. Respectful even! It's simply mind-boggling what a tick of the clock can do to the digital count. Wondering how? See it to ...

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Driving Green Towards an Electric Future

In 2014 Elon Musk famously proclaimed, "We will not stop until every car on the road is electric". Little did he know that just a few years from then, his vision would be slowly turning into a reality. Today, electric cars have become the latest fad - one that is rapidly transforming the automobile industry. The eco-machines are literally painting the town green by pushing our everyday gas guzzlers off ...

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