The-Indian-videotainment-battle-is-heating-up

The Indian videotainment battle is heating up and everyone’s basking in it

It's a fight that no one minds. After all, it is redefining entertainment for us all. Hotstar, Netflix, Amazon Prime are fast changing the rules of the games, making traditional tv viewing a thing of the past. The entertainment space, having hit a saturation point was bubbling for a change. Video streaming apps with their wide range of quality and diverse content helped change the status quo. What's more. Coming with the ...

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Are Indians finally embracing a sports culture

Are Indians finally embracing a sports culture? Hell yeah!!!!

"Sharma uncle ke bete se kuch seekho!!" Growing up in India, Sharma uncle has often been a part of our lives. Rather our parents' lives. Be it for studies, good behavior or money. Obsessed with stability and marriage, we have always paid too much attention to education. Sports, on the other hand, mostly got the royal ignore. But the last few years have been different. There has been a drastic shift in the country's sports ...

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It's raining money for sports in India as leagues make a killing

It’s raining money for sports in India as leagues make a killing

 IPL ad revenues to top Rs 2000 crore this year even as others look at big monies  It's 365+ days of live sports, 365+ days of moolah The hallelujah time for Indian sports continues as there's no stopping the money rain. The television spectacle that started with IPL spilled over to give rise to over ten different sporting leagues in the country with several more in the offing. As IPL continues to rule the ...

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After ending Korean reign

After ending Korean reign, China’s Xiaomi has big plans for India

Over 3 lakh mi phones were sold out in 3 minutes in its February flash sale this year!   It was literally a coup of sorts! Just a few years after its entry, Xiaomi beat Samsung to become India's top-selling smartphone company, two times in a row. This is no mean feat for a company which came into existence only six years ago. On the other hand, it's adversary - a household name in the ...

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We are gobbling up the internet like never before but who’s complaining?

500 million and counting... This is the expected number of internet users in the country in 2018 It's quite literally the start of the digital era in India! Not only has internet usage increased, even the way it is accessed has undergone a radical change. An estimated 80% people in the country access internet on their mobile phones. With close to 470 million mobile internet users, India is already the second largest online market in ...

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Cricket gets Stumped! It’s ‘Let’s Football’ for the young

62% Indians say Cricket is not their top sporting choice It's bigger, bouncier and shinier Football is slowly stealing away the country's obsession with its mini competitor- the cricket ball. This fact revealed in the Piplsay survey comes as a welcome surprise in a nation that is obsessed with Cricket.  The pan India survey was conducted during the ongoing IPL festival and saw a strong participation of over 26,000 respondents. The fact that youngsters in the age group ...

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Southerly woes for BJP as winds blow away Modi magic

The Karnataka election result is in line with the latest Piplsay survey, that reveals Modi and BJP's losing grip in the southern part of the country. The high drama surrounding the Karnataka election this year has increased the spotlight on the BJP. Despite being the most popular party, it failed to become a dominant force in the state where caste dynamics is always at play. Piplsay's recent pan India survey shows that ...

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look-what-young-indias

Look what Young India’s report card for 2019 polls say

Prime Minister Narendra Modi clears the test for most millennials, an exclusive Piplsay Youth survey reveals About 130 million young adults will get to cast their votes in the next general election. These first-time voters are part of the growing breed of young Indians which will be crucial in deciding the political fortunes of most parties. To sense the mood ahead of the 2019 elections, Piplsay reached out to over 20,000 youngsters in the age ...

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India's 'Mann Ki Baat' for 2019 - Who's loved, Who's not?

India’s ‘Mann Ki Baat’ for 2019 – Who’s loved, Who’s not?

Muffler man Arvind Kejriwal sweeps away Gandhi Scion to take the second spot The nation has spoken. More than 26000 people surveyed by Piplsay have given their verdict on who is most suited to run the country. Coming a year ahead of the 2019 Lok Sabha polls, this political survey is a sentiment check prevalent across the country. It also comes at a time when the ruling party's deliverability is being closely dissected. For a ...

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Online Surveys and YOU – It’s all about the money!

Next time you have some free time in hand, make sure you are turning it into cash! Your favorite brands are out there looking for feedback. So stop watching that YouTube video and start voicing your opinion. It's a competitive world out there and companies are caught in the tight race to stay on top. For them, bringing the right product at the right time to the right audience is as important ...

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