It’s The Final IPL Countdown – What’s The Josh Like?

It's Big, Bold and Bursting with excitement. The Indian Premier League is almost here and all eyes are on the tournament that has come to become the pinnacle of cricketing extravaganza in the world. The 12th edition of the IPL promises to bring its regular share of adrenaline-pumping action and edge-of-your-seat excitement. With the very best of old and new talent to root for, it's a dream tournament...

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Just For Kicks – India’s Growing Sneaker Rage

You make shoe contact before eye contact, goes a famous saying. This statement often used in the West is increasingly becoming a mantra for Indians as well, especially the millennials. Gone are the days of one size fits all. Sneakers today have undergone a huge makeover, attracting both attention and investment in equal measure. The athleisure trend has been a big reason for its rising popularity, pushing it beyond the ...

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India’s long jump in sports – Asian Games and beyond

69 - India's shimmering tally at the 2018 Asian Games, 31 - Number of medallists who were aged 21 years or younger, Sports in India has never seen such youthful exuberance. The emergence of young athletes has certainly been the highlight of this year's Asian Games. So was the country's backing and support. From constant media highlights to Twitter updates from the sports ministry, every win was...

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India goals for Brazil as FIFA 2018 fever rages on

A little over 10 days of packed action, 85 splashes of goals, dollops of jaw-dropping finishes and some crushed hopes. The FIFA 2018 World Cup is already stirring up an exciting recipe. Celebrating this festival called World Cup are not just fans from across the globe but also our very own desi crowd who are taking to the sport like never before. The FIFA fever has united them as much ...

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Are Indians finally embracing a sports culture

Are Indians finally embracing a sports culture? Hell yeah!!!!

"Sharma uncle ke bete se kuch seekho!!" Growing up in India, Sharma uncle has often been a part of our lives. Rather our parents' lives. Be it for studies, good behavior or money. Obsessed with stability and marriage, we have always paid too much attention to education. Sports, on the other hand, mostly got the royal ignore. But the last few years have been different. There has been a drastic shift in the country's sports ...

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It's raining money for sports in India as leagues make a killing

It’s raining money for sports in India as leagues make a killing

 IPL ad revenues to top Rs 2000 crore this year even as others look at big monies  It's 365+ days of live sports, 365+ days of moolah The hallelujah time for Indian sports continues as there's no stopping the money rain. The television spectacle that started with IPL spilled over to give rise to over ten different sporting leagues in the country with several more in the offing. As IPL continues to rule the ...

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Cricket gets Stumped! It’s ‘Let’s Football’ for the young

62% Indians say Cricket is not their top sporting choice It's bigger, bouncier and shinier Football is slowly stealing away the country's obsession with its mini competitor- the cricket ball. This fact revealed in the Piplsay survey comes as a welcome surprise in a nation that is obsessed with Cricket.  The pan India survey was conducted during the ongoing IPL festival and saw a strong participation of over 26,000 respondents. The fact that youngsters in the age group ...

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