It’s a one-stop solution for all our fascination. Online shopping today has become the new normal, simplifying our lives with just a click of a button. With endless options and deals on offer, the online world is increasingly turning Indians into frequent shoppers.
In just a decade, online shopping in India has gone from being virtually non-existent to becoming a multi-billion dollar industry. Driven by increased purchasing power and changing needs, it is on an upswing, attracting interest and investment in equal measure.
So what are factors that are fuelling this never-ending shopping celebration? Here’s what Piplsay found
With deals, offers and shopping festivals all year round, online shopping is fast becoming our new way of life. And as more and more people increasingly get online, e-shopping is only going to witness a rapid rise.
Already, e-commerce in India has more than tripled since 2015. Given the current pace, it is expected to grow at 30% each year and create over a million jobs within the next few years.
Be it at home or on the move, shopping today is simply just a click away. With hundreds of websites flooding the online space, how can one not be part of this great Indian shopping craze?