Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race today. Machines included. Remember the 'Hamara Bajaj' advertisement from the 80's that managed to evoke a unique sense of pride in all of us? That's the marketing weapon most two-wheeler brands in the country have continued to use over the years, though their target audience ...

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