To Vote Or Not To Vote? Understanding The Indian Voter

It's that time of the year when the political buzz is at its peak and all eyes are focussed on those crucial voting weeks. Election 2019 is just a couple of weeks away and parties are busy in a last-ditch effort to impress the 900 million voters who will soon be deciding their fate. Making 2019 more interesting are the 84 million people, mostly youth, who will head to polls for ...

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Priyanka Impresses North The Most; West India Least Moved

The run-up to the 2019 elections suddenly got more exciting in January this year. After years of speculation, Priyanka Gandhi finally threw herself in the political ring. With looks and charisma matching her grandmother's, she came in with huge expectation - that of reviving the Grand Old Party. Priyanka's announcement as the Eastern UP in charge, however, came as no surprise, given her connection and familiarity with the region. Even before the ...

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Big Thumbs-up For Priyanka Gandhi As She Starts Her Political Journey

She is smart, charismatic and politically aware. She is also the scion of India's most powerful dynasty. Priyanka Gandhi, Congress' ultimate weapon has finally emerged into the spotlight, unleashing a wave of emotions ranging from sheer excitement to quiet nervousness. For someone who has always worked in the sidelines, Priyanka's political entry just weeks before the BIG 2019 elections is purely strategical. One that not only challenges the BJP at the center but ...

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Dil Maange More! India’s Never-Ending Obsession With Smartphones

They are getting bigger, slimmer, slicker & a whole lot smarter Smartphones today are evolving into sophisticated machines, bringing new technologies on our fingertips. The constant buzz of notifications, updates, feeds and pings have all but enslaved us to this irresistible device. Ten years since it all began, the Indian smartphone market continues to expand despite the overcrowding...

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From Macho To Nice – Grooming Is Taking Over Our Desi Boys

Gone are the days of the once sacred 'rough and tough' adage. Today, men not just aspire to look good but FEEL good too. From styling to coloring,  pedicures to facials they are doing it all, making grooming a big part of their lifestyle. And why not? With the likes of Pitt, Beckham and Gosling's on one side and Kohli, Akhtar and Khan's on the other, its inspiration unlimited for our ubersexual ...

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WhatsAPP India! What are you busy downloading?

First came the big websites, then came their miniatures - apps that open in a snap. These tiny buttons have totally changed the way we live our lives. Be it calling a friend, shopping, booking a holiday, reading news or just relaxing to some music, there's always an app to do just that. Such is the mad rush that global app downloads topped a whopping 175 million downloads last year....

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Are Indians finally embracing a sports culture

Are Indians finally embracing a sports culture? Hell yeah!!!!

"Sharma uncle ke bete se kuch seekho!!" Growing up in India, Sharma uncle has often been a part of our lives. Rather our parents' lives. Be it for studies, good behavior or money. Obsessed with stability and marriage, we have always paid too much attention to education. Sports, on the other hand, mostly got the royal ignore. But the last few years have been different. There has been a drastic shift in the country's sports ...

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We are gobbling up the internet like never before but who’s complaining?

500 million and counting... This is the expected number of internet users in the country in 2018 It's quite literally the start of the digital era in India! Not only has internet usage increased, even the way it is accessed has undergone a radical change. An estimated 80% people in the country access internet on their mobile phones. With close to 470 million mobile internet users, India is already the second largest online market in ...

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Cricket gets Stumped! It’s ‘Let’s Football’ for the young

62% Indians say Cricket is not their top sporting choice It's bigger, bouncier and shinier Football is slowly stealing away the country's obsession with its mini competitor- the cricket ball. This fact revealed in the Piplsay survey comes as a welcome surprise in a nation that is obsessed with Cricket.  The pan India survey was conducted during the ongoing IPL festival and saw a strong participation of over 26,000 respondents. The fact that youngsters in the age group ...

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Online Surveys and YOU – It’s all about the money!

Next time you have some free time in hand, make sure you are turning it into cash! Your favorite brands are out there looking for feedback. So stop watching that YouTube video and start voicing your opinion. It's a competitive world out there and companies are caught in the tight race to stay on top. For them, bringing the right product at the right time to the right audience is as important ...

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