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The Changing Face Of NEWS; The Who, Why & What

It's no secret that the Indian media landscape has undergone a radical change over the last decade. Technology has been the biggest disrupter, changing the way Indians view and consume News, particularly the millennials. We are living in the age of on-the-go content where information is not only available 24x 7 but is also personalized to our needs and likings. It's also the most action-packed time for the News industry. There ...

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Breaking down the ‘News’ – Who’s watching What

Breaking News!! First on Ground Zero!! Number 1 News Channel!! Statements like these come at us faster than News itself. And they are just about everywhere. Flashing through our tv screens, peeking through newspapers and pouncing on us through street billboards. The fight for TRP can't get more intense than this. News channels in India are literally running a marathon with new runners joining in every few meters...

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