Electric-Car-Header-piplsay

Green Mobility; Is India Ready for Electric Vehicles?

Move over internal combustion engines, the future now belongs to the electric ones. Electric vehicles once lauded simply as green alternatives are fast becoming mainstream today, threatening the very existence of petrol and diesel engines. The world is quickly adapting to electric vehicles with a host of countries, cities, and states working towards phasing out conventional vehicles in the next few years. So where does India, the world's fourth-largest automobile market, ...

Read More

Need For Speed; India’s Popular Two-Wheeler Brands

"Marketing is often about emotions than intellect" This saying can't be further from the truth for most brands who are caught up in the rat race today. Machines included. Remember the 'Hamara Bajaj' advertisement from the 80's that managed to evoke a unique sense of pride in all of us? That's the marketing weapon most two-wheeler brands in the country have continued to use over the years, though their target audience ...

Read More
scroll to top