Indian's say cheers to beer!

The much-loved Whiskey has a reason to be sour

This smooth smoky drink has for the longest time ruled both our hearts and shelves. But preferences are slowly beginning to change. Mugs are now ruling with a thump

The frothy Beer is fast replacing Whiskey to become the most popular alcoholic beverage in the country.

GENDER WISE POPULARITY INDEX

Bira Budweiser Carlsberg Corona Fosters Heineken Hoegaarden Kingfisher Kings Mahua Miller Singha Stella Tuborg Others

3.99%4.56%4.92%3.0%2.9%2.67%0.86%40.72%3.35%0.88%1.52%1.44%1.01%7.14%21.04%

2.97%6.0%6.01%2.33%3.02%2.8%0.59%37.71%1.96%0.68%1.15%0.76%0.54%10.44%23.04%

STATE WISE TOP 10 BEER BRAND POPULARITY INDEX

State Bira Budweiser Carlsberg Corona Fosters Heineken Hoegaarden Kingfisher Kings Mahua Miller Singha Stella Tuborg Others
Andaman and Nicobar5.26%5.26%10.53%5.26%0.0%0.0%0.0%15.79%0.0%0.0%0.0%0.0%0.0%10.53%47.37%
Andhra Pradesh2.09%8.37%7.72%3.38%2.25%1.85%0.48%31.62%1.29%0.4%0.48%0.4%0.24%6.44%32.99%
Arunachal Pradesh0.0%0.0%18.18%0.0%9.09%0.0%0.0%27.27%0.0%0.0%0.0%0.0%0.0%18.18%27.28%
Assam1.33%4.82%5.66%1.81%5.18%4.46%0.36%36.14%2.29%0.6%0.36%0.36%0.6%11.45%24.58%
Bihar2.5%4.0%3.83%0.83%2.0%2.0%0.5%33.5%1.67%1.67%0.83%0.83%0.33%14.67%30.84%
Chandigarh1.97%5.66%5.66%2.89%3.03%3.82%1.32%34.74%1.05%0.79%1.71%1.45%1.05%8.95%25.91%
Chhattisgarh3.73%2.71%2.71%2.03%3.39%1.36%0.68%40.34%1.36%2.71%0.0%1.02%0.68%5.76%31.52%
Dadra and Nagar Haveli0.0%0.0%0.0%0.0%12.5%0.0%0.0%25.0%0.0%0.0%0.0%0.0%0.0%25.0%37.5%
Daman and Diu5.0%5.0%15.0%0.0%0.0%0.0%0.0%45.0%5.0%0.0%0.0%0.0%0.0%5.0%20.0%
Goa8.11%12.16%4.05%8.11%0.0%10.81%1.35%22.97%1.35%0.0%1.35%0.0%0.0%5.41%24.33%
Gujarat2.54%5.93%5.72%3.43%3.3%3.6%0.68%28.93%3.01%0.51%1.14%0.76%0.64%7.16%32.65%
Haryana3.81%5.27%5.22%2.29%3.08%3.56%0.59%36.72%2.29%0.83%1.22%0.78%0.63%12.45%21.26%
Himachal Pradesh1.96%3.92%6.86%2.7%4.66%3.19%0.0%36.52%1.47%0.25%0.25%0.25%0.25%17.89%19.83%
Jammu and Kashmir2.43%4.05%1.62%1.62%3.24%0.81%0.0%29.55%3.24%0.0%0.4%0.81%0.4%4.86%46.97%
Jharkhand1.64%2.19%13.66%2.19%0.55%1.09%0.0%32.24%3.28%1.64%1.09%1.09%0.55%9.84%28.95%
Karnataka4.31%7.11%5.65%3.07%3.12%2.59%0.51%33.81%1.97%0.26%1.02%0.57%0.7%8.77%26.54%
Kerala2.63%3.57%5.37%3.08%3.12%5.41%0.15%34.18%2.4%0.75%1.05%0.86%0.49%8.15%28.79%
Madhya Pradesh4.84%3.8%3.7%2.02%3.21%1.93%0.4%38.67%3.06%1.98%0.59%0.59%0.49%6.42%28.3%
Maharashtra4.64%8.42%6.26%2.34%3.53%3.2%0.61%30.19%1.36%0.38%0.64%0.48%0.73%10.08%27.14%
Manipur0.0%6.52%2.17%2.17%4.35%2.17%0.0%56.52%2.17%0.0%0.0%0.0%0.0%10.87%13.06%
Meghalaya1.27%6.36%8.05%2.54%5.08%3.39%1.27%33.47%1.69%0.42%0.85%0.42%0.42%17.37%17.4%
Mizoram6.25%12.5%0.0%0.0%0.0%0.0%0.0%18.75%0.0%0.0%6.25%0.0%0.0%18.75%37.5%
Nagaland1.64%9.84%1.64%1.64%6.56%3.28%0.0%40.98%0.0%0.0%1.64%0.0%1.64%13.11%18.03%
National Capital Territory of Delhi5.55%5.3%6.59%2.98%3.47%2.65%0.99%35.93%2.28%1.09%1.25%1.43%0.97%10.92%18.6%
Odisha4.6%3.76%5.76%1.63%3.16%2.97%0.93%46.1%2.09%0.93%0.93%1.16%0.65%14.03%11.3%
Punjab2.39%4.37%3.27%2.49%4.0%3.48%0.47%38.41%2.86%0.47%2.13%0.78%0.52%9.3%25.06%
Rajasthan2.5%3.14%4.05%1.55%2.2%2.41%0.39%37.71%2.97%1.16%1.81%0.9%0.69%11.06%27.46%
Sikkim2.7%16.22%5.41%0.0%5.41%8.11%0.0%24.32%0.0%0.0%0.0%0.0%0.0%18.92%18.91%
Tamil Nadu2.01%4.02%6.53%2.9%3.21%3.12%0.52%37.43%2.41%0.59%1.32%1.28%0.86%5.74%28.06%
Telangana1.95%9.67%7.58%2.7%1.68%2.32%0.32%33.15%1.6%0.26%0.84%0.67%0.5%5.7%31.06%
Tripura0.0%0.0%0.0%0.0%0.0%0.0%0.0%25.0%0.0%0.0%0.0%0.0%0.0%37.5%37.5%
Union Territory of Puducherry6.25%1.25%3.75%1.25%3.75%1.25%0.0%38.75%2.5%0.0%2.5%3.75%0.0%3.75%31.25%
Uttar Pradesh3.24%3.13%3.49%2.34%2.64%1.8%1.21%53.39%3.24%1.0%1.95%1.31%0.88%8.85%11.53%
Uttarakhand3.25%3.33%2.83%2.04%2.08%1.25%1.17%61.08%4.17%0.88%2.21%1.5%0.38%7.21%6.62%
West Bengal2.74%5.97%9.93%3.18%3.85%4.45%0.62%31.51%2.15%0.62%0.8%0.7%0.59%15.72%17.17%

Disclaimer- We are an independent primary research organization. The data published is based on the results of our tracker research runs across India. Data is baseline to remove sampling anomalies. 

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